REAL COMPANIES. EXPLICIT ASSUMPTIONS. · 17 company models · One-time payment · 12 months of updates
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Privacy and analytics choices.

How optional analytics works on DCF Models.

Optional Google Analytics

We use Google Analytics only after you select “Accept analytics.” Before that choice, this site does not load the Google Analytics tag. Rejecting analytics does not prevent you from using the site.

Information collected

If you accept, Google receives page visits, company-model page views and download-click events, cookie identifiers and browser/device information. We remove query strings and fragments from reported page URLs and send only the referring site’s origin. Limited campaign labels (source, medium and campaign name) may be sent separately when they match our fixed list of campaign labels. Do not put personal information in campaign labels. We do not send your modeling assumptions, worksheet notes, email address or financial inputs to Analytics. Advertising personalization and Google Signals are disabled in this integration.

Your model stays on your device

The learning worksheet saves your assumptions and notes in your browser’s local storage. They are not sent to an AI service or our server. Reset the model to clear the saved worksheet values. Downloaded CSV files remain under your control.

Your choice and withdrawal

Your analytics choice is stored on this browser for up to 180 days. A necessary preference cookie may also remember that you rejected analytics. Open “Privacy settings” on any page to change it. Rejecting after accepting stops this integration, removes its accessible Analytics cookies and reloads the page without the tag. It cannot recall information already sent to Google.

Google and site delivery

Google processes analytics information under its applicable terms and privacy practices. Hosting infrastructure also processes requests needed to deliver and secure this website, independently of optional Analytics. This notice describes the current technical setup and is not a guarantee of compliance in every jurisdiction.

Google Privacy Policy · Google Analytics opt-out information