REAL COMPANIES. EXPLICIT ASSUMPTIONS. · First model editions in development
Industry framework

Retail DCF models

Start with traffic, basket size and store economics.

Retail value depends on repeat demand and disciplined operations. Build sales from comparable-store activity and new capacity, then connect merchandise mix, labor, fulfillment, inventory and capital spending to cash flow.

Traffic and basket

Separate transactions, average basket and new locations. Distinguish price inflation from unit growth and check whether disclosed comparables include fuel, currency or e-commerce.

Revenue mix

Model membership fees, advertising and marketplace services separately where meaningful and disclosed. Their economics differ from merchandise sales.

Working capital and stores

Tie inventory and payables to operating activity. Include new-store, remodel and fulfillment investment, with a consistent treatment of leases.

Questions your model should answer

Common modeling pitfalls

Explore the planned models

Industry frameworks are educational guidance, not company forecasts. These categories are not necessarily reportable segments.