Go beyond a generic template. Explore the companies everyone’s talking about through the way they earn revenue, invest for growth and generate cash. Our first company-specific DCF models are in development.
From AI infrastructure to recurring software revenue and membership retail, start with the real economics behind the headline story.
Explore how segment growth, product mix and reinvestment shape long-term cash generation.
Connect recurring revenue, customer economics and operating leverage to valuation.
Separate warehouse economics and membership revenue to understand the retail engine.
Planned price: US$19.99 per edition. Workbooks are in development. Each release will identify its financial-data cutoff, sources and assumptions before purchase.
What drives demand? What changes pricing? What does growth cost? Connect these business questions to revenue, margins, reinvestment and free cash flow, with assumptions you can challenge.
Our aim is to make every released model traceable: dated financials, linked sources, explicit operating assumptions and scenarios that reveal what changes the valuation.
Break down revenue, unit economics and segment performance. Distinguish disclosed facts from modeling assumptions.
Trace operating drivers through margins, reinvestment and cash flow. Compare base, bull and bear cases.
Explore discount rates and terminal growth. Understand which assumptions matter most to valuation.
A discounted cash flow model estimates the present value of future cash flows. An enterprise DCF discounts unlevered free cash flow, adds a terminal value, then adjusts for net debt and other claims to estimate equity value.
Begin with the operating model: units and pricing, customers and spending, or stores and productivity. Forecast operating profit, then account for taxes, non-cash expenses, capital expenditure and working capital.
A valuation is conditional on assumptions. Use scenarios to connect plausible business outcomes to cash flow, and sensitivities to isolate the effect of discount rates and terminal assumptions.
Download a small, fictional-company CSV with a five-year cash-flow framework. Open it in Excel to explore the assumptions and formulas.
CSV · Fictional data · Educational sample
A starter worksheet, not a completed company valuation.